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Channel: Customer Journeys Archives - Salesforce
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How Customer Engagement Has Changed, According To 15,600 of Them

To say this year has been different would be a huge understatement. Storefronts went digital, kitchen tables turned into conference rooms, and how we live, work, and shop have been generally turned...

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5 Ways Sansiri Creates a Cohesive Customer Journey

Marketers must create a cohesive customer journey across channels and devices. This is the top priority for Thai marketers, as revealed in the 7th edition State of Marketing report. Kavin Manomaiudom...

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5 Ways to Measure Customer Experience And Drive Growth

Customer experience is not just a contributor to customer satisfaction. It is also a critical differentiator for businesses. Customer experience (CX) takes on new importance at a time when products...

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3 Ways Generative AI Will Reshape Customer Service

Customer service organisations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents...

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